Wednesday, July 31, 2019

Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). Blackberry vs Iphone Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010).

Tuesday, July 30, 2019

The Bean Trees

In the book The Bean Trees by Barbara Kingsolver, there is a young girl named Taylor who did not want to be like the typical girls from Kentucky. She wanted to go and get out of the small town. She got in her old beat up car and traveled throughout the United States, until she landed in Arizona. When she was there she not only had to deal with herself, but she now had a little girl who she named Turtle. This was not her daughter; instead someone she barely knew handed her off to Taylor. Turtle was not your average toddler, she was what some people call retarded or slow, but Taylor did not even notice that, all she saw was a little girl in need of help. Even though Taylor could not give Turtle a life of riches, she knew she could at least do better than before. Throughout the rest of the book Taylor experiences many events that portray evil. â€Å"Turtle's main goal in life, other than hanging on to things, seemed to be to pass unnoticed† (81). Turtle was a mentally slow child. When she was given to Taylor the woman said that her mother had died and that the little girl had no home. Taylor was just being a good person and taking Turtle, so that she could live in a better place. Once she had Turtle she took her back to the hotel and gave her a bath. When she did she realized that the black and blue marks on her body was not just dirt, but bruises. Taylor had grown up in a loving house with a loving mother who taught her the necessities of life. Seeing Turtle and beat up and scared broke Taylor’s heart. There was a cactus with bushy arms and a coat of yellow spines as thick as fur. A bird had built her nest in it. In and out she flew among the horrible spiny branches, never once hesitating. You just couldn't imagine how she'd made a home in there† (130). Which makes Turtle’s new life, not glamorous, but a lot better than it could have been. Turtle was not the only person in Taylor’s life. There were two immigrants that were friends of hers they were Esperanza and Esteven. She knew that they were in the country illegally, but Taylor did not care. They were nice people who had been tortured in their life as well. The government had been trying to get them and everyone seemed to be very rude to them. â€Å"You can go and visit heaven. What? You see a room just like the first one, the same table, the same pot of stew, the same spoons as long as a sponge mop. But these people are all happy and fat† (113). Esteven meant that there is people will help you in heaven, but no one will help you in hell. He was influencing that he was in hell because someone had kidnapped his very own kid, and the government is out to get rid of them. This shows how their whole life they have been trying to run away from evil. Turtle was a very unlucky and lucky girl. She was unlucky in the sense that she had been abused and almost lost and kidnapped. She was in the park one day playing with Lou Ann’s child, when this scary man came up and was going to take her. Her babysitter put up her cane and scared the man away. Turtle did not just forget about it though. She went on not talking to anyone about anything, even Taylor. Taylor had always been very strong when hard or scary situations came upon them. In this case she was not, she was going crazy worried that Turtle would never talk again. She also started feeling sorry for herself, like she wasn’t good enough to be a mother to Turtle. She soon came to realize that she was the best life that Turtle could have right now. Eventually Turtle talked again but it she felt most comfortable with Taylor. Throughout this book there were many bad experiences that happened to Taylor. She found a sad little girl that was abandoned and bruised, friends that were in trouble with the government, and a new daughter that was almost kidnapped. Even throughout all of those hard times Taylor managed to not â€Å"freak out† she always looked at life in the positive eye. Taylor is a strong woman, and even though people have their weaknesses she was a great mother to Turtle. Out of all the evil in her life she made it look so simple to deal with. â€Å"†¦I was not the smartest or even particularly outstanding but I was there and staying out of trouble and I intended to finish† (3). Taylor was not the perfect mother or a perfect person, but she had a great heart and a great passion to do the right thing, and that she was amazing at. The Bean Trees In the book The Bean Trees by Barbara Kingsolver, there is a young girl named Taylor who did not want to be like the typical girls from Kentucky. She wanted to go and get out of the small town. She got in her old beat up car and traveled throughout the United States, until she landed in Arizona. When she was there she not only had to deal with herself, but she now had a little girl who she named Turtle. This was not her daughter; instead someone she barely knew handed her off to Taylor. Turtle was not your average toddler, she was what some people call retarded or slow, but Taylor did not even notice that, all she saw was a little girl in need of help. Even though Taylor could not give Turtle a life of riches, she knew she could at least do better than before. Throughout the rest of the book Taylor experiences many events that portray evil. â€Å"Turtle's main goal in life, other than hanging on to things, seemed to be to pass unnoticed† (81). Turtle was a mentally slow child. When she was given to Taylor the woman said that her mother had died and that the little girl had no home. Taylor was just being a good person and taking Turtle, so that she could live in a better place. Once she had Turtle she took her back to the hotel and gave her a bath. When she did she realized that the black and blue marks on her body was not just dirt, but bruises. Taylor had grown up in a loving house with a loving mother who taught her the necessities of life. Seeing Turtle and beat up and scared broke Taylor’s heart. There was a cactus with bushy arms and a coat of yellow spines as thick as fur. A bird had built her nest in it. In and out she flew among the horrible spiny branches, never once hesitating. You just couldn't imagine how she'd made a home in there† (130). Which makes Turtle’s new life, not glamorous, but a lot better than it could have been. Turtle was not the only person in Taylor’s life. There were two immigrants that were friends of hers they were Esperanza and Esteven. She knew that they were in the country illegally, but Taylor did not care. They were nice people who had been tortured in their life as well. The government had been trying to get them and everyone seemed to be very rude to them. â€Å"You can go and visit heaven. What? You see a room just like the first one, the same table, the same pot of stew, the same spoons as long as a sponge mop. But these people are all happy and fat† (113). Esteven meant that there is people will help you in heaven, but no one will help you in hell. He was influencing that he was in hell because someone had kidnapped his very own kid, and the government is out to get rid of them. This shows how their whole life they have been trying to run away from evil. Turtle was a very unlucky and lucky girl. She was unlucky in the sense that she had been abused and almost lost and kidnapped. She was in the park one day playing with Lou Ann’s child, when this scary man came up and was going to take her. Her babysitter put up her cane and scared the man away. Turtle did not just forget about it though. She went on not talking to anyone about anything, even Taylor. Taylor had always been very strong when hard or scary situations came upon them. In this case she was not, she was going crazy worried that Turtle would never talk again. She also started feeling sorry for herself, like she wasn’t good enough to be a mother to Turtle. She soon came to realize that she was the best life that Turtle could have right now. Eventually Turtle talked again but it she felt most comfortable with Taylor. Throughout this book there were many bad experiences that happened to Taylor. She found a sad little girl that was abandoned and bruised, friends that were in trouble with the government, and a new daughter that was almost kidnapped. Even throughout all of those hard times Taylor managed to not â€Å"freak out† she always looked at life in the positive eye. Taylor is a strong woman, and even though people have their weaknesses she was a great mother to Turtle. Out of all the evil in her life she made it look so simple to deal with. â€Å"†¦I was not the smartest or even particularly outstanding but I was there and staying out of trouble and I intended to finish† (3). Taylor was not the perfect mother or a perfect person, but she had a great heart and a great passion to do the right thing, and that she was amazing at.

Monday, July 29, 2019

How Can Resourcing and Development Add Value in the Modern Workplace Essay

According to Ann Marie E. McSwain, Assistant Professor at Lincoln University, â€Å"leadership is about capacity: the capacity of leaders to listen and observe, to use their expertise as a starting point to encourage dialogue between all levels of decision-making, to establish processes and transparency in decision-making, to articulate their own value and visions clearly but not impose them. Leadership is about setting and not just reacting to agendas, identifying problems, and initiating change that makes for substantial improvement rather than managing change. In the modern workplace, a good leader can lead the team to success and vice versa. The importance of a good leader in an organization cannot be doubted. However, one of the most challenging issues in the modern workplace is keeping talents. Talents or leaders may leave the organization for better offer or higher rate of pay. If no successor to drive it once the leader or key person leaves, the organization may get into troubles. In order to maintain the morale and loyalty for the other employees, another good, competent with respect of others should be appointed as leader. Other than leaders, junior grading employee should also be prepared to develop their career to some senior positions. This can explain why a career management (include succession plan for experienced staff) is so essential in an organization as a way of people sourcing. Career management is the combination of structured planning and the management choice for one’s own professional career. It is a process for employees to become aware of their interests, values, strengths and weaknesses, to get information about job opportunities within the organization, helps to identify the career goals, establish an action plan to achieve the career goals. Succession plan is a process to identify and develop internal potential employee to fill up the key or critical organizational positions. The main purpose of succession plan is to ensure the availability of competent, capable and experienced employee to prepare to be appointed to those positions when they become vacant. Succession planning meaning that prepare the experienced employees to undertake some key roles, focus on leadership continuity and sharing knowledge, provide a more effective and efficient monitoring and tracking of employees’ proficiency levels and the skill gaps and counter the increasing difficulty of recruiting talents externally. Succession plan is a very important and necessary part of an organization to reduce risk, create a proven leadership model, increase employees’ working morale and help the business to run smooth continuity and expand. Both people sourcing way are aids to develop talent and long-term growth, improve the capabilities and overall performance of workforce, create employee retention, meet the career development requirement of existing employee and improve support to employees throughout their employment. Career management is important in the eye of the organization and the employee. From the organization’s view, the failure to motivate their employees to plan for their career may result in shortage of employees to fill up the vacant, lower the employees’ commitment and inappropriate use of money which allocated for the training and development programs. From the employee’s view, lacking of career management may result in frustration, having a feeling that they are not value in the organization and unable to find some other suitable employment when the job nature changed, no matter due to mergers, acquisitions, restructuring or downsizing. The outcome for a successful career management includes employees’ personal fulfillment, goals achievement and a newly promotional theme in the modern workplace which is work-life balance. Different practices of people sourcing method can be used in different size of an organization. Entrepreneurship, partnership and limited company are some practices of forming an organization. Entrepreneurship means the one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods. The most obvious formation of entrepreneurship is to start a new business. Entrepreneurship means that the business is run by an owner which call entrepreneur. Partnership is similar to entrepreneurship other than the organization is managed by at least two or above owners. Limited company means it is an organization which shareholders whose liability is limited by shares. Entrepreneurship is usually some small business and has fewer employees than limited organization which runs large business. If the business runs smooth and expand, entrepreneurship can turn into a limited organization. After choosing the right method of people sourcing within an organization, the organization can benefit from different kinds of advantages. With the right practice of people sourcing method in the right size of organization, the organization will be added value. Add value† can mean contributing directly to organization goals and deliver business objectives. Every organization has its goal and objective because these goals and objective can help the organization to define business and drive itself to success. Since the organization’s goal and objective are uses to lead itself to success, all the policies and procedures should follow its direction, including its employee sourcing way. Thomson, a pioneer in the old print economy, helped to create the electronic age with online system and CD-ROM products. One of the goals of his company, Thomson Corporation, is to become the dominant global e-information and solutions business. In order to make the growth strategy become successful, Thomson has to keep some key employees and motivate some junior employees because he believes that the essence to have employee retention includes creating a satisfying an challenging work environment, maintaining the right fit between the employees and their jobs and making sure that his employees have the right tools to perform their jobs successfully. Another goal of his company is to facilitate employees’ career development. In order to achieve this goal, Thomson had to educate his employees that career opportunities are available within the company and he had made it easier for employees to move within the company. By executing the career development within the company, Thomson had developed an online career center for his employees. The website includes seven hundred to nine hundred jobs listing every month. His employee can go to this website and choose specify preferred locations and full time or part time job. Meanwhile, a personal search agent would notify the employee whenever a new opening related jobs or career interests are posted automatically. The website had been developed to include self assessments so that the employees can decide whether they if they have the required skills. If the employees found that he needs some education or training to quality for a position, the website will link them to some courses. The design of the website is a kind of career management for the employees which can retain and motivate employees. After that, their supervisor will conduct performance appraisal annually to review their performance. As the career management systems start from self assessment, reality check, goal setting and finally the action planning, every employee in Thomson Corporation develop their career through the above steps. Self assessment refers to the use of information by the employees to found out their career interests, values, aptitudes and behavioral tendencies and it usually involves some psychological tests. In Thomson Corporation, employees can identify their occupational and job interests, e. . work in different types of environments and identify the relative value they place on work and the leisure activities through the career centre. Through the self assessment, employees may start to consider where they are in their careers, identify the future plans and assess them to fit in the current job with available resources. Reality check means the information that the employees receive about how their organization evaluates their knowledge and skills which help them to fit into organization’s plan. The said information is given by their supervisor as part of the performance appraisal process which included the performance review and employee’s career interests, strengths and possible development plans. Goal setting mean the process of employees developing short term and long term career objective. The goals usually relate to desired positions, level of skill application, work setting or skill acquisition. Employees in Thomson Corporation may have chance to achieve skill acquisition through specify training. Besides, development plan may be written out after the performance appraisal. The development plans include the descriptions of strengths and weakness, career goals and development plans for reaching the career goals. Action planning means how the employees determine their way to achieve short term or long term goals. An action plan usually involves in enrolling to some training courses, conducting information interviews or applying for a vacant within the organization. The information in the website is useful for ensuring the employees’ abilities, skills and nterests matches their jobs. If there is a mismatch, the website will provide some related training information and courses details for them to develop their skills. Other than the employee can benefit from such activities, the organization will benefit from the systems too. Firstly, it can reach a large number of potential job seekers after they post a vacant. Secondly, the website had provided detailed accessible information about the jobs which can facilitates employees’ development. Employees will then aware of what knowledge and skills are needed for the job. Thirdly, the system encourages employees responsible for an active role in the career management. This is congruent with a psychological contract and protean career. Career management is uses for junior grading employees and succession planning is designed for experienced or senior employees. Career management is usually applied to some small entrepreneurship and succession planning is applying to some large size limited companies. As large companies usually divided into few sections and each section will be managed by a line manager, an effective succession plan should be used. Motorola, Inc is an electronic and wireless communications company. In 1991, Motorola restructure itself and set out some new objectives and goals. Meanwhile, Motorola had promoted a succession plan named Organization and Management Development Review (OMDR). The objective would be diversity and sought to accelerate the advancement of women and minorities within the organization. The company goal which is within ten years the number of women and minorities at all levels of management should be representative of the number of women and minorities in the available talent pool. They also made a commitment that every year that at least three women and minorities would be appointed as vice-president among the twenty to forty people. In OMDR, the process of identifying the high potentials would be requires each section to submit a list of candidates in four categories: white men, women, minorities and technical staff. The succession plans are prepared for each high potential and their progress within the organization is being tracked. If the high potential leave or fall out of the list in the future, their supervisor must explain why this would happen. In order to counter the erception that most of the women and minorities are still in the feeder pool, a replacement chart had identifies some key positions and three people who could fill each one was developed. The first priority would be an immediate successor. The second priority would be a person who should success the incumbent if the organization had three to five years to prepare. The third priority would be the most qualified woman or minority candidate at that time, in addition to any women or minorities had already on the first two priorities. Women and minorities must be included even needs to hire externally. Besides the replacement chart, there are some other key elements of the program such as career planning. All individuals would receive a guidance to set out the career goals and develop some strategies to achieve them. The guidance of the program is give by managers through some informal mentoring and through the organization’s women’s leadership conference. In this case, Motorola had show the linkage between the succession planning initiative and the organization’s business goals which emphasis was placed on the business success that can flow from having a socially diverse workforce. Since Motorola sees diversity as a business initiative and not only human resources department but all line managers are responsible for the program’s implementation. Senior managers are required to keep tracking of the representation of women and minorities in their units. The succession planning is then effective because of the cooperation of all employees. Effective career management and succession plan can drive small size company or large size company to success through adding value to it. It can help the employers and employees to fulfill the company objectives and goals. In order to make the plan effective in the company, the below ten points should be noted. First, the organization must define the targets and goals clearly. It should set a time frame and numbers creates impetus for action. Without a clear direction, employee may not know what or how they should do to go for success. When the employee knows the company objective and goal and the time frame, they can set out their own career development plan. Second, the organization should define the details and meaning of the succession plan to include the widest talent pool. Succession plan is not yet common in modern workplace. High potential will be attracted to work in those companies with succession plan in order to get higher achievement. Third, the organization should inform the employee about the succession plan and to let them know that they should be ready all the times. It is because when they are on the radar, they will ask more questions about their development and it is harder for them to be lost within the organization. Fourth, the organization should implement the career management careful and have strategic planning for targeted individuals’ career development. Since being identified is not enough, the organization should consider the potential benefits of encourage informal mentoring. Fifth, the organization should ensure there is strong leadership and commitment from senior management. This is because initial and ongoing personal involvement of the director is an important criterion to lead the plan to success. Sixth, the career management and succession plan must be integrate into the business objective and positioned as a response to the business need. A clear linkage between the business goal and the desired results of the career management will help to gain commitment from the organization and employee. Career management must be success when it portrayed as a core issue. Seventh, the organization should make all the line managers accountable for the success of the initiative. Since the career management is a business initiative, all employees should be responsible and accountable for its delivery, especially the line managers. Eighth, the organization should encourage the employees to take an active role in the career management. The organization should let the employee know that the career management is a tool to help them to get higher achievement which is benefiting them. Ninth, the evaluation should be an on-going one which uses to get improvement. Tenth, career management should be linked to other human resources practices such as performance management, training and recruiting systems. The organization may evaluate the career management through several outcomes. First, the reactions of the managers and the employees who use the career management can be determined through some surveys. Second, some more information with objective related to the results of the career management system can be tracked such as the time needs to fill up a vacant, the percentage of usage of the system. Talent management is a new direction in the modern workplace. Career management and succession plan can help both the small size organization and large size organization to add value through contributing directly to organization objective and goal. In order to success, all organization should focus on the career development of employee more than business since employees are the most valuable assets within an organization

Elizabeth 1 Term Paper Example | Topics and Well Written Essays - 2500 words

Elizabeth 1 - Term Paper Example Although 45 years government of Elizabeth-I accomplished a lot of tasks which gave a real push to the British rule to spread across the borders and thus became a leading military and economic power of the world, however, the same era had also highlighted some of the most historical controversies regarding the Queen’s claim of being a virgin, her religious reforms, and the massive control of her influential authorities on her. Childhood One of the greatest Queens of England, Elizabeth-I, was born as the second child of Henry VIII on 7 September 1533 at Greenwich Palace. Elizabethan mother was second wife of Henry VIII and just at the time of birth Elizabeth had the heiress presumptive to the royal seat of English monarchy because Mary, her elder step-sister, had lost the right of legitimate heir of throne of England as Henry had annulled his marriage to her mother1. Just after three days of her birth, Elizabeth was baptised on 10 September. In 1536, Elizabeth’s mother di ed, therefore, Elizabeth heiress was declared illegitimate as she lost the title of princess as well2. Soon after this, Henry married Jane Seymour who also died shortly after giving birth to Prince Edward who became the undisputed heir to the throne of British Empire. From 1537 onward, Elizabeth taught from several mistresses like Lady Bryant, Blanche Herbert, Catherine Champernowne, William Grindal and Blanche Parry. Champernowne taught her several languages which included English, French, Flemish, Italian and Spanish3. Elizabeth also learnt Greek from Grindal. Elizabeth was the most highly educated girl of her generation just at the age of 17 when she formally ended her education4. In later stages of her life, Elizabeth also acknowledged to speak Scottish, Welsh, Cornish, and Irish languages. In 1603, the Venetian ambassador regarded her as â€Å"possessing [these] languages so thoroughly that each appeared to be her native tongue†.5 Accession Mary died on 17th November, 15 58. After her death, Elizabeth’s accession was welcomed in a jubilation fashion. Elizabeth had a great personality composed of impressive physique and look. Her olive like complexion along with reddish-gold hair made her even more attractive and gracious figure for young generation and especially for the princes of her era. Elizabeth was as eloquent as just at the start of her realm and during coronation rituals, she successfully created a great enthusiasm in general community. In her very first address to the Parliament she said: My lords, the law of nature moves me to sorrow for my sister; the burden that is fallen upon me makes me amazed, and yet, considering I am God’s creature, ordained to obey His appointment, I will thereto yield, desiring from the bottom of my heart that I may have assistance of His grace to be the minister of His heavenly will in this office now committed to me. And as I am but one body naturally considered, though by His permission a body pol itic to govern, so shall I desire you all ... to be assistant to me, that I with my ruling and you with your service may make a good account to Almighty God and leave some comfort to our posterity on earth. I mean to direct all my actions by good advice and counsel.6 Elizabeth’s talks could be rough and tough as well as appeased, her official approach and strategies were impulsive, and her intentions were unfathomable. She exasperated some of her advisors because they pointed out her indifference

Sunday, July 28, 2019

The approach of English law towards duty of care has been Case Study

The approach of English law towards duty of care has been inconsistent, illogical and unfair on the claimant - Case Study Example The author is of the belief that it is when one looks at the cases involving gender orientation discrimination that one sees best how English law is inconsistent, illogical and unfair on the claimant. The cases examined will demonstrate not only legal contortionism at play, but language contortionism as well. After all, as stated by Andrew Altman in the article Legal Realism, Critical Studies and Dworkin, (1986) the law is infused with irresolvably opposed principles and ideals, and this legal indeterminacy, as it is called, compels the judge to make a choice that is not dictated by law. Once-sacrosanct legal precepts are being dismantled, stare decisis as a doctrine is being reexamined, and the infallibility of the courts as repository of truth and justice is being questioned. The law is no longer a fabric of clearly-defined spectrums, but is rather a patchwork quilt of various shades of gray. Taking this view is important in that it stimulates self-interrogation. It does away with the all-too-convenient givens of a legal system - that there is but one set of "correct" rules and that legal decisions are but logical outcomes of tested principles that are empirically-replicable. It aspires to expose the ideological content of the law obscured by layers upon layers of social conditioning by demonstrating how the large areas of legal indeterminacy provide fertile ground for the cooptation of the legal system to reinforce existing power arrangements. This brings us to our discussion on tort cases involving gender discrimination. Conaghan (1996) states: From a social perspective, feminists have argued that women suffer particular harms and injuries as women: their experience of pain and injury is indistinguishable, to a large extent, from the experience of men. This claim has at least two dimensions. On the one hand, pregnancy and childbirth, menstrual and/or ovulation pains are obvious examples of gender specific "harms". Men do not/cannot experience these traumas directly. On the other hand, the concept of gendered harm can also embrace those harms, which, although not exclusive to women in any biological sense, are risks which women are more likely to incur than men - the risk or rape, incest, sexual harassment, spousal abuse, or, more contentiously, the risk of harmful medical intervention. By and large, there is no dearth of legislation prohibiting discriminatory practices against women. However, in practice, jurisprudence has made it difficult for women to raise tort-related claims. Certainly, there are cases that are cut-and-dried; for instance, when it is patently obvious that there is discrimination on the basis of gender. However, in this day and age, it is less likely to find a case wherein the discrimination is so obvious that it unquestionably amounts to an illegal act. One would be hard put to find an employer who would dare violate the stringent regulations against workplace-related discrimination, instance. There is a greater likelihood that the discrimination would be insidious, perhaps having to do with a careless statement loosely made that betrays the

Saturday, July 27, 2019

The Ethics of Eating Animals Research Paper Example | Topics and Well Written Essays - 1250 words

The Ethics of Eating Animals - Research Paper Example To understand the justification for the annihilation of animals based on their lack of intelligence and feeling, consider the treatment of two domestic animals a dog and a sheep. The latter is considered to be less intelligent than the former; therefore it can be slaughtered for food while the former becomes man’s best friend. In reality, the two are not very different in terms of mental abilities, however for humans to justify killing sheep; they have to make them look stupid and therefore deserving of death as opposed to dogs which deserve to live based on their assumed intelligence. Furthermore, even if one was to assume for argument's sake that some animals are more intelligent than others, this is hardly reason enough to take away their right to live. There is a great incongruity created by the inconsistency between the love for animals and the enjoyment of meat, raising concerns for animal’s rights activists who have to contend with the fact that despite claiming to love animals, most people still enjoy meat. Clearly, nobody thinks about where meat comes from, the process it takes before reaching the consumer and the fact that human also has bodies resembling meat. There are many inconsistencies between beliefs and behaviors concerning meat eating; hence, nobody is quite sure whether they are doing the right thing. To most civilized societies, eating the meat of a fellow human being is the epitome of savagery and primitiveness and it shows that those involved are evil and extremely immoral.... Furthermore, even if one was to assume for arguments sake that some animals are more intelligent than others, this is hardly reason enough to take away their right to live. There is a great incongruity created by the inconsistency between the love for animals and the enjoyment of meat, raising concerns for animal’s rights activists who have to contend with the fact that despite claiming to love animals, most people still enjoy meat. (Overal, 2012). Clearly, nobody thinks about where meat comes from, the process it takes before reaching the consumer and the fact that human also have bodies resembling meat. Wade (2000) argues that there are many inconsistencies between beliefs and behaviors concerning meat eating; hence, nobody is quite sure whether they are doing the right thing. To most civilized societies, eating the meat of a fellow human being is the epitome of savagery and primitiveness and it shows that those involved are evil and extremely immoral. How true this is argua ble, however, the same can be said of humans who kill animals for the sake of satisfying their craving for meat. At the end of the day, in both cases, there will be predation and destruction of living animals for food. In the case of modern man, it is even worse since there exists numerous alternatives to meet and they can survive comfortably without eating meat as indeed many vegetarians do. For meat lovers to enjoy their fare, they mentally disengage their eating habits from the brutality and death that precedes their meal. One of the means by which this is achieved is by disassociating the meat from the animal, for example eating pork not pig, or mutton not sheep, thereby they try to completely alienate the

Friday, July 26, 2019

Ethics and corrections Essay Example | Topics and Well Written Essays - 1000 words

Ethics and corrections - Essay Example For example if a correctional officer have to use force to subdue a inmate, does he use excessive force or the least amount necessary, as it will be difficult for a outsider to determine if the officer have acted ethically, but the officer himself will know if he have acted in good faith or abusive. Correctional professionals are also required to keep the inmates' personal information and reasons for incarceration confidential even though this may pose a danger to other inmates. So the dilemma in corrections can be seen as decisions and actions that needs to be taken in order to facilitate due process of rehabilitation, and in certain circumstances doing good will result in bad consequences, in others implementing negative or bad will have positive results. This correctional professionals have to make ethical decisions each day, facing dilemmas that goes against there morals, believes or value system. This may impede on their ability to make certain decisions or implement certain actions that could have resulted in a positive outcome or prevented a negative outcome. To be able to propose an ethical approach that can be used by correctional professionals we first need to evaluate the current system in use. In the world today many ethical systems are used in several unrelated fields such as business, environment, animal rights, medical, technological and criminal. In the criminal justice system Normative Ethics is the fundamental system used for making decisions. The idea behind Normative Ethics is that persons should act morally and take reasoning into account when making decisions or implementing actions. "Essentially, ethics, in prescribing certain standards of conduct, gives us a way of making choices in situations where we are unsure about how to act," (Cindy Banks, 2002, p7). Within the Normative Ethics system the Utilitarian Principals seems to apply most fittingly to correctional personal. Within the utilitarian concept the Rule Utilitarianism aligns with their responsibility and functions, and the Harm Principal to their behaviour. "Rule Utilitarianism: An act is right if and only if it is required by a rule that is itself a member of a set of rules, the acceptance of which would lead to greater good for society than any available alternative. Harm Principle: Society is justified in coercing the behavior of an individual in order to prevent her or him from injuring others; it is not justified in coercing her or him simply because the behavior is deemed immoral or harmful to herself or himself." (John Cleese, 2005). Even with this ethical system it is not always clear what action is the correct one, as when a person is facing a dilemma where an unmoral action will result in a positive outcome. People's value system they developed normally guides their ethical behaviour. Some of these values are; respect, responsibility, trust, truth, courage, faith, dependence, interdependence, etc. So how will a correctional professional be able to make sure his or her behaviour is ethical, even when facing a difficult dilemma Ethical Approach for Correctional Professionals Every person have to make ethical decisions from day to day, just deciding to help or not to help a old lady over the street is a ethical decision. A person can also decide not to make a decision

Thursday, July 25, 2019

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 22

Reaction paper - Essay Example As he toured Auschwitz, Cole described humanitarian structures such as a â€Å"disinfestation complex,† theater and swimming pool inside of the camp. These structures call into question the function of the prison. If prisoners were sent to Auschwitz to be murdered, why should the Germans provide hygiene, entertainment and exercise to them? Coles interview with Dr. Franciszek Piper, curator of the Auschwitz State Museum, is the focus of the video. Cole disputes the Holocausts existence because there is no proof, â€Å"theres no picture, plan or wartime document dealing with homicidal gas chambers or a plan to exterminate Jews† (Cole). He tries to provide a â€Å"perfectly normal explanation† for the materials and exhibits which define the Holocaust (Cole). Poison gas was used for disinfection, dead bodies were caused by a Typhus epidemic and discarded clothing came from naturally deceased prisoners. The interview with Dr. Piper is primarily concerned with the Auschwitz gas chamber. Cole questioned the function of this building because it had been changed since the end of the war. While Piper believed that four holes were drilled in the ceiling of this building for the purpose of killing prisoners, Cole believed that these holes were drilled after the camp was liberated by Soviet forces during the camps reconstruction. Cole points to aerial photographs as evidence of the new construction. Cole also cited the lack of Zyklon B residue in the chamber as proof that it was never used to kill humans. Cole then turned from the institution to the numbers. Traditionally, the Holocaust is stated to have killed eleven million Jews and non-Jews. These figures are based on Soviet claims made after the war which Cole does not accept. Cole compared it to American prison camps where, â€Å"anywhere from several hundred thousand to over two million† Germans died (Cole). To him, this was e vidence that all camps of this era were

Wednesday, July 24, 2019

Individual write up of Quails Gate Winery Experience Essay

Individual write up of Quails Gate Winery Experience - Essay Example From the vine restaurant the exotic view of hills, lakes and plain fields are available, which sets a delightful atmosphere for visitors (Figure 1). Moreover, the traditional style of the restaurant attracts customers because of the classic difference of the beauty of this restaurant compared to other restaurants in the region. Apart from the sight of the restaurant there is another feature, which attracts visitors towards it. The food is an important component in every restaurant but when it comes to the Quails Gate, the availability of fresh vegetables and cereals make the food healthy and tasty. The smell and taste of food available in the restaurant is fabulous. Most people believe that the combination of high quality wine and fresh food has been the main reason for tourist attraction towards the winery. Another reason for tourist attraction towards Quails Gate is the peaceful location of the winery. The restaurant and winery is located far from city and away from busy roads. Visitors can enjoy the peaceful environment for some time and relax. The place has natural beauty within itself because it is located in the middle of an agricultural land (Figure 2). The most interesting point is that children can have fun in places like Quails Gate because there is almost no risk of accidents. Parents can allow their children to play while they enjoy the delightful food and rich quality wine. Quails Gate is mainly famous for its winery because it is one of the oldest and recognized wineries in the world. Wines are exported to many places including United States from Quails Gate. Visitors say that â€Å"it is always awesome to come to a place that is located in the middle of no-where.† Truly the restaurant and the winery of Quails Gate are incredible because it has the potential to prov ide people the amount of peace and relaxation required for them.

Tuesday, July 23, 2019

Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 18

Strategic management - Essay Example This tool has proved to be effective for both business and non-business organizations. This paper aims at evaluating the concept of the Triple Bottom Lineand discussing whether this tool is of importance to businesses. When taking a first look at triple bottom line as a tool for measuring sustainability someone might have the opinion that it is a very naà ¯ve notion. However, this is not always the case when people get a complete understanding of how triple bottom line works and how it is used in measuring sustainability in various contexts (Milne & Gray 2013, p. 25). Triple bottom line has proved to be an effective method for measuring business sustainability and have been used by organizations with varying structure, strategies, and cultures. A business organization that uses triple bottom line as a tool for measuring their sustainability will obviously take into consideration the effect that their activities might have on the people that they are either directly or indirectly involved with. In this way they always have to make sure that all their stakeholders have a good opinion about them. Getting to know this is very important because stakeholders are the people who keep companies in business. Having unhappy stakeholders will definitely affect a business organization’s financial performance (Cohen, Smith & Mitchell 2008, p. 115). Therefore, before a firm focuses much on their financial performance they should make are that their stakeholders are comfortable with the way things are being done in the organization. Despite the fact that the concept of people bottom-line might be attractive, it should be noted that there is always a challenge when it comes to making decisions on how far a business organization should go in terms of making their stakeholders comfortable. It is also not easy when deciding which of the stakeholders should be included in this list and how far a company should go with